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Maximising Tech in the Recruitment Process: The Impact of a Digital World on Recruitment in New Zealand

December 11, 2023

Introduction

It almost feels as if there’s a huge leap forward in the world of tech every day, with new software, AI, and tools being released faster than we can keep up with. The influence of this digital transformation in the world has also impacted the ever-evolving landscape of recruitment, changing the way businesses attract, engage, and hire talent. In this blog, we will explore the impact of the digital world on recruitment in New Zealand and uncover how technological advancements are revolutionising the hiring landscape, providing insights for businesses aiming to navigate this digital era strategically.

 1. Digital Recruitment Platforms: Redefining Talent Acquisition

With people looking at their phones and laptops almost more than the real world, it’s only natural for businesses to take advantage of this. Digital recruitment platforms have redefined the way employers connect with potential candidates. Job boards, professional networking sites, and dedicated recruitment platforms have become essential tools for sourcing talent. Digital recruitment platforms not only provide a way for candidates to more easily apply for jobs, but they also allow businesses to tap into a diverse talent pool of candidates that would otherwise be unavailable.

 2. Artificial Intelligence (AI) in Candidate Sourcing and Screening

AI has proven to be a game-changer for countless industries. A common misconception is that AI will replace everybody’s jobs, however as it currently stands, AI is an exceptional tool to reduce lots of the tedious work for employees, allowing them more time to focus on higher level tasks. Recruitment is no different, with automated screening of resumes predicting candidate suitability based on data analytics. AI streamlines the candidate selection process making it a secret weapon in the early stages of recruitment, as it frees up recruiter’s time to instead focus on building meaningful connections with potential hires.

 3. Chatbots and Virtual Assistants: Enhancing Candidate Experience

As mentioned in our previous blog: Am I Getting the Most Out of My Recruitment Process? - Recruitment ROI , candidate experience is a critical aspect of successful recruitment, and can contribute to an applicant’s opinion on an organisation. In the digital age, businesses are leveraging technologies such as chatbots and virtual assistants to enhance the candidate experience. These not only benefit the candidate by providing real-time updates, and answering queries, but it also frees up the time for recruiters to focus on more complex aspects of the hiring process.

 4. Video Interviewing: Breaking Geographical Barriers

Video interviewing has become a staple in the recruitment process for many businesses, especially in a country like New Zealand, where geographical distances can pose a challenge. Virtual interviews enable businesses to connect with candidates from all over the world, fostering a more inclusive and diverse hiring process. This technology can also be particularly valuable in attracting talent with niche skillsets not commonly found, as being able to hire globally gives much better odds than just searching for niche talent in your local area.

 5. Applicant Tracking Systems (ATS): Managing the Recruitment Lifecycle

Applicant Tracking Systems have become integral to managing the end-to-end recruitment lifecycle. These systems assist businesses in posting job openings, tracking applications, and managing candidate communications. The automation features of ATS not only save time but also contribute to a more organised and data-driven recruitment process. To learn more about why collecting data is so important in recruitment, check out our blog on maximising your recruitment ROI.

 6. Mobile Recruitment Solutions: Reaching Candidates On the Go

According to HCM Technology, in 2021, 67% of job applications were done on mobile devices. Having a mobile-optimised career website, application process, and communication channel caters to what is now the majority of applications. Without making a mobile friendly application process, you’re alienating a huge proportion of job seekers and limiting your scope for potential candidates. Furthermore, setting up mobile centred application processes allows you to stay in touch with candidates at all times.

 7. Social Media Recruitment Strategies: Building a Brand Presence

Social media was once just Myspace and Facebook where people would post funny cat videos. In today’s technology era, social media has evolved to become a powerful recruitment tool and networking platform. With apps like LinkedIn, Facebook, and X, employers can not only post job opening, but also build a strong employer brand though social media marketing. Running campaigns on these platforms gives companies the chance to showcase their culture, values, and career opportunities to an audience they would otherwise not reach.

 8. Virtual Reality (VR) and Augmented Reality (AR) in Onboarding

Whilst not a widely adopted method of recruiting yet, some interesting advancements have been made in VR and AR recruitment, and it could prove to be a prevalent aspect in recruiting and onboarding in the near future. As many businesses in New Zealand embrace remote and hybrid work models, virtual and augmented reality technologies are making inroads into the onboarding process. They create immersive experiences, allowing new hires to familiarise themselves with the company culture, policies, and virtual office spaces. This not only enhances the onboarding process but can make remote employees feel more accepted into the company. Helping employees feel less isolated is a crucial part of managing a remote team, check out some more ways to effectively manage a remote team here.

 Conclusion: Embracing the Digital Future of Recruitment in Aotearoa

The ever-changing digital landscape has had an undeniable impact on recruitment, and businesses that embrace these technological advancements will be better positioned to navigate the evolving job market not only in New Zealand, but globally.

Maximising Tech in the Recruitment Process: The Impact of a Digital World on Recruitment in New Zealand

December 11, 2023

Introduction

It almost feels as if there’s a huge leap forward in the world of tech every day, with new software, AI, and tools being released faster than we can keep up with. The influence of this digital transformation in the world has also impacted the ever-evolving landscape of recruitment, changing the way businesses attract, engage, and hire talent. In this blog, we will explore the impact of the digital world on recruitment in New Zealand and uncover how technological advancements are revolutionising the hiring landscape, providing insights for businesses aiming to navigate this digital era strategically.

 1. Digital Recruitment Platforms: Redefining Talent Acquisition

With people looking at their phones and laptops almost more than the real world, it’s only natural for businesses to take advantage of this. Digital recruitment platforms have redefined the way employers connect with potential candidates. Job boards, professional networking sites, and dedicated recruitment platforms have become essential tools for sourcing talent. Digital recruitment platforms not only provide a way for candidates to more easily apply for jobs, but they also allow businesses to tap into a diverse talent pool of candidates that would otherwise be unavailable.

 2. Artificial Intelligence (AI) in Candidate Sourcing and Screening

AI has proven to be a game-changer for countless industries. A common misconception is that AI will replace everybody’s jobs, however as it currently stands, AI is an exceptional tool to reduce lots of the tedious work for employees, allowing them more time to focus on higher level tasks. Recruitment is no different, with automated screening of resumes predicting candidate suitability based on data analytics. AI streamlines the candidate selection process making it a secret weapon in the early stages of recruitment, as it frees up recruiter’s time to instead focus on building meaningful connections with potential hires.

 3. Chatbots and Virtual Assistants: Enhancing Candidate Experience

As mentioned in our previous blog: Am I Getting the Most Out of My Recruitment Process? - Recruitment ROI , candidate experience is a critical aspect of successful recruitment, and can contribute to an applicant’s opinion on an organisation. In the digital age, businesses are leveraging technologies such as chatbots and virtual assistants to enhance the candidate experience. These not only benefit the candidate by providing real-time updates, and answering queries, but it also frees up the time for recruiters to focus on more complex aspects of the hiring process.

 4. Video Interviewing: Breaking Geographical Barriers

Video interviewing has become a staple in the recruitment process for many businesses, especially in a country like New Zealand, where geographical distances can pose a challenge. Virtual interviews enable businesses to connect with candidates from all over the world, fostering a more inclusive and diverse hiring process. This technology can also be particularly valuable in attracting talent with niche skillsets not commonly found, as being able to hire globally gives much better odds than just searching for niche talent in your local area.

 5. Applicant Tracking Systems (ATS): Managing the Recruitment Lifecycle

Applicant Tracking Systems have become integral to managing the end-to-end recruitment lifecycle. These systems assist businesses in posting job openings, tracking applications, and managing candidate communications. The automation features of ATS not only save time but also contribute to a more organised and data-driven recruitment process. To learn more about why collecting data is so important in recruitment, check out our blog on maximising your recruitment ROI.

 6. Mobile Recruitment Solutions: Reaching Candidates On the Go

According to HCM Technology, in 2021, 67% of job applications were done on mobile devices. Having a mobile-optimised career website, application process, and communication channel caters to what is now the majority of applications. Without making a mobile friendly application process, you’re alienating a huge proportion of job seekers and limiting your scope for potential candidates. Furthermore, setting up mobile centred application processes allows you to stay in touch with candidates at all times.

 7. Social Media Recruitment Strategies: Building a Brand Presence

Social media was once just Myspace and Facebook where people would post funny cat videos. In today’s technology era, social media has evolved to become a powerful recruitment tool and networking platform. With apps like LinkedIn, Facebook, and X, employers can not only post job opening, but also build a strong employer brand though social media marketing. Running campaigns on these platforms gives companies the chance to showcase their culture, values, and career opportunities to an audience they would otherwise not reach.

 8. Virtual Reality (VR) and Augmented Reality (AR) in Onboarding

Whilst not a widely adopted method of recruiting yet, some interesting advancements have been made in VR and AR recruitment, and it could prove to be a prevalent aspect in recruiting and onboarding in the near future. As many businesses in New Zealand embrace remote and hybrid work models, virtual and augmented reality technologies are making inroads into the onboarding process. They create immersive experiences, allowing new hires to familiarise themselves with the company culture, policies, and virtual office spaces. This not only enhances the onboarding process but can make remote employees feel more accepted into the company. Helping employees feel less isolated is a crucial part of managing a remote team, check out some more ways to effectively manage a remote team here.

 Conclusion: Embracing the Digital Future of Recruitment in Aotearoa

The ever-changing digital landscape has had an undeniable impact on recruitment, and businesses that embrace these technological advancements will be better positioned to navigate the evolving job market not only in New Zealand, but globally.

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